How Can Your Answering Service Support Industry Associations?

4 Tips for You to Help TAS Associations Succeed and Grow

Last month we discussed the impact of industry consolidation on TAS user groups and trade associations. Though there’s reason for concern over this trend, there are also solutions. It’s important we don’t lose sight of that. There’s no room for panic. Intentional action is required, now more than ever.

This month we’ll explore what you can do to support your favorite TAS industry organizations. This will help ensure their ongoing success and even spark growth. If you’ve been sitting on the sidelines, now’s the time to act. And if you’re already involved, now’s the time to examine your degree of involvement. But don’t worry. It doesn’t take much to make a difference. If everyone does their part, these individual efforts will add up to have a huge impact.

1. Join

The first step is to show your support by joining the TAS associations that are important to you and your answering service. Joining demonstrates a commitment, and your commitment will inspire others to follow your example.

Most associations and groups have a small membership fee. So, by joining, you show your financial support. Membership fees provide the financial foundation for most associations, either in part or in full.

Now that you’ve joined, don’t be a passive member. Be active. Get engaged with the association’s plans, products, and initiatives.

But this doesn’t just mean you. Get your staff involved, too. They’ll view it as a huge perk, one which will help them be a better employee and contribute more to your TAS’s success and profitability. Plus, the association will benefit from their enthusiastic participation and fresh input.

2. Attend

Be sure to show your support for your associations by attending their annual conferences or meetings. It takes a lot of work to put on these events, and organizers strive to make them as valuable as possible for attendees. Show your appreciation by going to their events or sending your staff.

The benefits of attendance for both you and the association are numerous.

For you and your company, the immediate benefit is increased industry knowledge gained from attending the sessions. Equally valuable are the ideas sparked by the presenters and from other attendees in informal settings. These would never be realized without being present. One good idea could cover the entire cost of the meeting.

Additionally, sending staff to industry events shows that you value them as employees and want to support them in their job and help them advance within your organization. This instills a sense of pride in them and helps increase their value to your TAS.

For the association, they benefit from the registration fees. But more important is the positive impact that a well-attended conference will have on the energy and outlook of the group. This can have a positive snowball effect.

3. Volunteer

The first two steps are joining and attending. The next one is volunteering.

The 80-20 rule applies to our industry associations and groups, just as much as it does for everything else. This off-stated adage suggests that 20 percent of the people do 80 percent of the organization’s work.

Though this is often true, it’s not healthy. Not for the organization and not for the volunteers. These overworked people run the risk of burning out or dropping out. We don’t want that to happen.

If every person volunteered to do one thing, no matter how small, the impact to the group would be huge. As the saying goes, “Many hands make light work.”

There are multiple ways to help. People can work behind the scenes, help at meetings, and serve on committees. They can work on projects, prepare presentations, and support leadership. And what if you’re not sure what needs to be done? Just ask. You’ll receive many helpful suggestions.

4. Buy

The final and fourth step is to buy the association’s products or services. This is another way of financially supporting the group and benefiting your TAS in the process. This is also a privilege of membership, as most groups price things lower for their members.

When you buy from your association you also provide the indirect benefit of thanking the volunteers for their work and encouraging more similar activities in the future.

Conclusion

Do these four things to support industry associations and groups now, and they’ll be around to support you and your company, both now and in the future. Everyone wins.

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